Introduction
My childhood fell in the 1990s, at a time when Kazan was experiencing its newly permitted Tatarness in great depth. I belonged to that generation of Kazan Tatars who had been promised a space in which Tatar could be spoken as their first language. This also included the emergence of children’s periodicals in Tatar.
When I was five or six years old, in one such magazine, Salawat Küpere (Rainbow), in a section devoted to the religious education of children and based on Qur’anic stories and stories about the prophets, I first encountered the story of Yūsuf the Beautiful and Zulaykhā (Fig. 1).


